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Vannessa Margarita Blea

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Draft Letter to Donors

 “Y Scholars showed me that, you know, that we are strong in who we are in our skin. We are strong as students of color. But it also showed me that there is nothing that can stop us." – Emily Ramirez, 2022 Y Scholar Graduate   

November 14, 2022 

Dear [salutation],   

Thriving youth starts with uncompromising support – like yours. We can't thank you enough for walking alongside us in this work for our youth, especially those furthest from opportunity.  

Over the last few years, our youth have been stuck in survival mode. From missing formative milestones to learning opportunities, our youths' mental and emotional well-being has decreased, and they are trying to make it through to adulthood the best they can. This is where the Y community comes in – by helping create opportunities for youth and families to thrive, not just survive.  

Young changemakers are at the heart of our collective future. When we invest in youth reaching their fullest potential, we are actively creating the communities we all want to live in. Our youth can thrive with your continued support, and a year-end gift [of $XX] will ensure their successful futures. 

We can track youth success to something simple yet crucial: connection. According to the Centers for Disease Control (CDC), youth during COVID-19 who “felt connected to adults and peers at school were significantly less likely than those who did not to report persistent feelings of sadness or hopelessness (35% vs. 53%).” Yet only 47% of youth reported feeling close to people at school during the pandemic. Putting this data into context, we have a generation of youth who missed out on their entire in-person middle school or kindergarten experience, losing the essential social interactions and formative moments that will develop healthy relationships. So how did the Y respond, and what were the results?  

At the Y, we were able to create that much-needed, safe, and consistent place for our youth to maintain those same formative and in-person experiences they would have had at school. Y youth fared better, thanks to you.  

From cradle to career, the Y community helped change the trajectory of people’s lives this year. The kids that missed out on kindergarten readiness were met at the Y with open arms and gained those crucial coping skills learned through social play with other children. This social play through our pilot Kindergarten Readiness program is a big deal. According to the Washington Inventory of Developing Skills assessment, only about 50% of kids in King County are ready for Kindergarten, and kids from South King County are even less prepared at only 25%. Studies have shown that kindergarten-ready kids are more likely to meet reading benchmarks in 3rd grade, which is a primary indicator of high school graduation. We saw a marked improvement in Y pilot groups in Kent and Des Moines with an average gain in all tested areas compared to pre-pilot results, respectively: 7% and 14% in social-emotional learning, 25% and 34% in literacy, and 28% and 23% in math. Our work together is creating a huge impact, especially for the youth furthest from opportunity.  

Through community investment, we were able to create transformative experiences with humility and compassion for our youth and staff, like the experience a foster care youth had while attending Y Camp Colman. She repeatedly had been considered a “troublemaker” and dismissed as such. Our camp staff stepped aside so the Y camper could share her story and environmental and social triggers. Together, they worked on how they could support her emotional health at camp, and she made it through the entire session. The Y was the first place not to kick her out. The first place – and we have the Y community to thank for that – proving we do not give up on young people, especially those who need our support the most.  

We watched young adults move from a state of resiliency into action through funded programs like Y Scholars, including recent graduate Emily Ramirez. Emily shared that she learned “how to advocate for myself and others in my community by going to MLK marches and expressing my emotions about all types of political issues. I learned to be brave at the Black Women in STEM debate event. I learned what true love and support mean by making such an amazing group of friends.” “Most of all, I learned never to give up.” Emily is now attending the University of Washington, studying and working to become a criminal prosecuting attorney.   

This year has shown us what we can accomplish when our community lifts up our youth. And we know we can do more. Help us close our 2022 fundraising gap to meet the needs of our communities. All year-end gifts will go toward bringing forward our bold Vision 2025 plan to advance equity and justice for all through Whole Person Health and produce more equitable outcomes for all, especially Black, Indigenous, and people of color. < Salutation>, we hope our reflection of the year inspires you. We have seen our community’s impact this year, and we can’t wait to see what next year brings.  

Thursday 03.09.23
Posted by Vannessa Blea
 

Letter to Members - Rate Change

December 1, 2022 

Dear <name of member>,  

It’s official – we are starting the New Year stronger together as one Y and one community. During the last few years, all Y members with local memberships were temporarily given access to the full Y membership privileges across our YMCA of Greater Seattle locations in the hopes of making your lives a little easier during an unpredictable time. Now, your membership will take you further – literally.    

Starting on January 1, 2023, all local memberships at your branch will be discontinued. Your local membership will automatically be transferred into a current Y membership package level that is most appropriate for you and your family. This change means that the benefits you had from your local membership package and the temporary Y membership benefits and privileges you enjoyed on a complimentary basis in the last few years will become permanent.   

Free Nationwide Membership: You can now go farther with your full membership with access to Ys from across our state and nationwide privileges at more than 2600 Ys across the country. Whether you are visiting us at the <branch name> location, staycationing close to home, taking a road trip, traveling for work, or vacationing in another state, there’s a Y nearby that can’t wait to welcome you. You can now also use all membership benefits at all YMCA of Greater Seattle locations, including:   

  • Drop-in Kids Zone: Let the Y watch your kids while you work out. Kids Zone is returning to most Y locations so you can have a more flexible fitness and fun schedule.  

  • Les Mills BODYPUMP™: New world-class workouts are here. Les Mills BODYPUMP™ is a dynamic group exercise class. Try one!  

  • New Peloton Bikes: Peloton bikes are now at our Kent, Sammamish Community, Meredith Mathews East Madison, and Northshore Ys.  

  • YMCA360 virtual Y Workouts: Don’t have time to visit in person? YMCA360 brings expanded on-demand and livestream classes with Y instructors from around the country to you. Available NOW on your phone, tablet, and smart TV.   

  • Y Guest Passes: You can now also bring up to 12 guests per year to any of our YMCA of Greater Seattle locations.  

With the shift to permanent expanded benefits for all, there will be a slight rate adjustment from your limited local membership that will enable us to continue to be there for community and provide the experience you deserve. Please note that if you are currently on financial assistance or scholarship, these adjustments will be reflected in your new rate.  

<Name of member>, your <type of membership> membership rate will be <$xxx.xx> per month beginning with your January 2023 membership payment.   

We are grateful for the opportunity to partner with you to reach your wellness goals and to support you on your Whole Person Health journey. Thank you for being a member and part of the Y movement of community caring for community. Because of you, our community is stronger, better, and healthier together.  

 Has your financial situation changed? Please reach out to us at so we can better understand and assist you on your Whole Person Health Journey. http://bit.ly/3Rsh0gp 

Want to change your membership type? Learn more about our membership packages: http://bit.ly/3E5BsPa.

tags: ymca
categories: crisis communications
Thursday 03.09.23
Posted by Vannessa Blea
 

Letter to Volunteers

Dear Service Unit 622,

We want to address a recent email from a dedicated lifelong Girl Scout volunteer, Holly. She raised several important points about our Cookie Sale practices, which are common concerns. In hopes of transparency, we want to share the following information about our cookie sale operations.

Our cookie sale is made possible by our volunteers. Every year, they spend countless hours making the sale possible. They do so selflessly, and we could not operate without their volunteered time. However, we know that these last few years have been utterly exhausting.

In the Girl Scout spirit, we hope you honor yourselves, and your needs the same way we encourage our youth members to take care of themselves. Take deserved breaks. We want the Girl Scout volunteer experience to be one that is fulfilling, not draining. If you cannot support us during the cookie sale, there are other ways to stay involved should you wish to give back to the organization in a different way.

The Girl Scout Cookie Sale has been and is a mammoth effort. In fact, thanks to you all, it is our largest revenue stream. In the fiscal year 2020, cookies funded 88% of our council’s expenses. As a non-profit, all the funds raised from the cookie sale and beyond go toward these three main expense categories:

  • Girl Scout Programming – 81%

  • Management & General – 13%

  • Fundraising – 6%

The truth is that we wouldn’t even break even without the support and donated time of our volunteers. The revenue from the Cookie Sale is shared with our Girl Scouts so they can make their own decisions on their individual and troop goals and journeys. The rest of the revenue goes right back to providing programming for our Girl Scouts. You can read more about our council finances and our other revenue streams, including philanthropy, retail, program fees, and more.

We believe in the lifelong impact of the ever-evolving Cookie Sale on our Girl Scouts. And our Girl Scout Cookie Bosses in Gig Harbor who wish to participate in the sale still need your help. If you or someone you know is ready or able to volunteer for the 2022 Cookie Sale, please let us know as soon as possible.

The conversation of balancing volunteerism, life, work, and so much more is an important one. We hope you join us at our 2022 Annual Meeting as we reflect on 2021, discuss our council’s vision forward, and rebuild our volunteer community.

Sign off,
Name

tags: GSWW
categories: crisis communications
Wednesday 03.08.23
Posted by Vannessa Blea
 

#RestinPower Daunte

Last weekend, we lost Daunte Wright, a 20-year-old father who was fatally shot in Minneapolis just miles away from where we lost George Floyd last year in June. Daunte's story is a narrative that is all too pervasive in the Black community. Black men, in particular, are disproportionately victims of police aggressive and often fatal actions. As a society, we tend to label Black men as dangerous. However, that label turns into a target far more deadly for Black men. According to the Washington Post, while Black Americans "account for less than 13 percent of the U.S. population... [they] are killed by police at more than twice the rate of White Americans." Whether those lives were lost through intentional violence or unconscious bias, the impact is still the same. It's up to us to work together to protect our Black community members, friends, and families. Let's start by talking with our Girl Scouts and children about race via the link in our bio.
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Rest in power, Daunte. #BlackLivesMatter
#JusticeForDaunte #BLM
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@washingtonpost Reference Link in Bio.
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Artwork by @HippyPotter [Image description: An illustration of a street sign that says "Black Lives Matter Everyday" set against a background of blooming red and pink flowers.]

Instagram Stats

  • Reach: 2,863

  • Engagement: 431

  • Likes: 405

  • Followers: +10

tags: Equity & Justice, DEI
categories: social media
Thursday 04.15.21
Posted by Vannessa Blea
 

Language Matters - January 2021

Today, we cannot continue business as usual. Yesterday, the world watched as panic unfurled across our phones and TVs in our nation's Capitol. The immediacy of the danger and shock had us all worried about the longevity of our democracy. Republicans and Democrats alike who believe in justice and the right to peaceful protests stood up yesterday, denouncing the actions of those involved in the events that transpired.

However, the impact was far-reaching and deeper than you might realize. For people of color, this event was another punch in the gut with the knowledge that white privilege continues to get a pass in our country. The imagery of yesterday's events held a stark contrast to the protests of just last year and the memories of previous years. Still fresh in our minds are the Black Lives Matter protests, marches that championed equity and change that were met with brutality, and many arrests. "Riot" is a word often used to criminalize people of color who stand up for their rights. Last year, at the Black Lives Matter protest in DC, the National Guard was deployed during that peaceful protest that lasted several days.

Their calls for justice were met with violence. Yet yesterday, when a mob of primarily white constituents violently stormed the Capitol, they were met with low resistance and few arrests. The National Guard was only called once the Capitol building was breached. The participants in yesterday's events were even framed as protestors, not rioters. You can read more about the difference in response through the link in our bio. The contrast between the two events is telling.

As the dust settles and the count of electoral votes finished in the early morning, there is a community of people whose hearts are still aching with the continuous racism they have to face every day. We urge you to make sure your cries for equity were not left in 2020 as the fight against racism continues. How will you discuss these events with your family and friends? Our @GirlScoutsWW Board member, @erinin2016, compiled a list of resources on her Facebook page to help check them out via the link in our bio.

Facebook Stats

  • Reach: 40,896

  • Engagement: 6,837

  • Likes: 437

  • Followers: -4 vs +59

tags: DEI, Equity & Justice, GSWW
categories: social media
Thursday 01.07.21
Posted by Vannessa Blea
 

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